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The LinkedIn logo is a federally registered trademark — not a free graphic you can download from any stock site and drop into your designs without a second thought. A pattern observed across branding projects, agency work, and DIY marketing is that most people grab an outdated version of the logo from a third-party site, use the wrong shade of blue, and never realise they've created a compliance issue. This guide covers exactly where to download the official LinkedIn logo, what file formats are available, what the official color codes are, and what you're actually allowed to do with it — so you don't end up with a brand violation notice or an off-brand footer icon.
The LinkedIn logo is a trademarked brand asset owned by LinkedIn Corporation (a Microsoft subsidiary) — not a generic graphic available for unrestricted use. It exists in two primary forms: the LinkedIn wordmark (the full "LinkedIn" text in the brand typeface) and the "in" bug icon (the square or circular icon featuring a lowercase "in" on a blue background). Both are registered trademarks, and both are subject to LinkedIn's Brand Policy, which governs how, where, and by whom they can be used.
The logo has evolved over LinkedIn's history. The current iteration — featuring the updated blue (#0A66C2) and refined letterforms — was standardised following LinkedIn's 2019 visual identity refresh. Before that update, you'd commonly see the older flat blue (#0077B5) across the web. That older version is technically out of compliance today, yet it still appears on thousands of websites that haven't updated their assets.
Why does using the correct version matter? Three reasons:
The LinkedIn wordmark is the full text version — "LinkedIn" spelled out in the brand's proprietary typeface. The "in" bug icon is the compact square or rounded-square symbol showing a lowercase "in" on a solid LinkedIn-blue background. They're not interchangeable. The wordmark is used for editorial references, press mentions, and partner credits. The bug icon is used for social sharing buttons, app badges, email signatures, and anywhere space is tight. Using the full wordmark as a tiny 16px footer icon, or using the bug icon in a press release as if it's the brand name, are both common errors — and both violate LinkedIn's guidelines.
Now that you understand what the LinkedIn logo actually is and why the version you use matters, let's look at what you're legally permitted to do with it.
LinkedIn's brand guidelines, published on their official Brand Policy page, are more permissive than most people assume — but they come with clear limits. The short version: you can use the LinkedIn logo to refer to LinkedIn and link to LinkedIn. You cannot use it in ways that imply partnership, endorsement, or affiliation that doesn't exist.
The most common misunderstanding about the LinkedIn logo is treating it like a free stock icon — it's a trademark, and the difference matters the moment you put it on a public-facing website, a business card, or a marketing campaign.
Yes — with conditions. LinkedIn's policy allows nominative fair use, which means you can use the logo specifically to refer to LinkedIn itself. Nominative fair use is a legal doctrine that permits using a trademark when you're genuinely referring to the trademark owner's product or service, not implying an endorsement.
Specifically, you're permitted to:
You are NOT permitted to:
The recurring pattern among designers and marketers trying to use the LinkedIn logo correctly is underestimating how specific these rules are. LinkedIn's guidelines specify minimum clear space (a margin around the logo equal to the height of the "in" icon), minimum display sizes, and approved background colors. These aren't suggestions — they're the conditions under which your usage qualifies as compliant.
With the rules clear, let's look at the broader visual identity system those rules sit within.
LinkedIn's brand identity system goes well beyond a single logo file. The LinkedIn brand guidelines cover typography, color palette, imagery style, tone of voice, and the specific contexts in which each visual element may appear. Understanding the full system — not just the logo in isolation — is what separates compliant usage from genuinely on-brand usage.
LinkedIn publishes its official brand assets and logo guidelines in two places:
LinkedIn's approved logo lockups include the standalone "in" bug icon and the full wordmark. A third option — the wordmark with the bug icon together — exists but is used primarily by LinkedIn itself in official communications. Partners and third-party publishers typically use one or the other, not both combined.
LinkedIn's guidelines specify a minimum display size for the "in" bug icon of 21 × 21 pixels at screen resolution. Below this size, the letterform becomes illegible. For print use, the equivalent minimum is approximately 5mm × 5mm. The clear space rule — the mandatory empty margin around the logo — should be equal to the height of the "in" icon itself on all sides. This prevents the logo from being visually crowded by surrounding text, images, or UI elements.
For the full wordmark, minimum width is typically around 80px at screen resolution, though LinkedIn's press kit files provide exact guidance. Always use the officially supplied artwork — never recreate the wordmark from scratch, even if you have access to similar fonts.
These specifications feed directly into the color system — which is where the most frequent technical violations occur.
The official LinkedIn blue is #0A66C2. This replaced the older #0077B5 during LinkedIn's 2019 brand refresh — a change that many designers missed entirely, and one that continues to cause quiet compliance failures across the web. If your website footer still shows a slightly different shade of blue on the LinkedIn icon, this is almost certainly why.
Here are the complete official color specifications for the LinkedIn logo blue:
This means that if you're producing a printed brochure, conference banner, or event sponsor board featuring the LinkedIn logo, the CMYK values above give you a reliable starting point — but always proof against the official SVG reference on a calibrated display before going to press.
The color psychology behind LinkedIn's blue choice isn't accidental. Blue communicates trust, reliability, and corporate credibility — qualities that align with LinkedIn's positioning as the world's leading professional network. The specific tone of LinkedIn's blue sits in the medium-to-deep range, conveying confidence without the coldness of a darker navy. What this tells you is that even the color choice is doing brand work — which is why deviation from it reads as amateurish even to people who can't name the reason why.
With color sorted, the next step is knowing exactly where to get the correctly colored, correctly formatted official files.
One of the most consistent pain points across design communities and forums is simply not being able to find the official LinkedIn logo file. LinkedIn does not make its press kit prominently visible from the main navigation — you need to know where to look. The only legitimate source for an official LinkedIn logo download is LinkedIn's own brand resource infrastructure:
brand.linkedin.comTeams that skip the official source and grab files from stock sites typically find two problems: the asset is the wrong version (pre-2019 color), and the file has been compressed or modified in ways that introduce subtle artifacts invisible at small sizes but obvious in print or large-format use.
LinkedIn's official press kit typically includes the logo in the following formats:
For web and app use, SVG is the professional default. For email signatures and situations where SVG isn't supported, PNG is the appropriate fallback. EPS is exclusively for print production pipelines.
The answer depends on your output medium. SVG is best for websites, apps, and any scalable digital context — it stays crisp at any size and keeps file sizes small. PNG is best for email clients (which often don't render SVG), presentations, and situations where you need a fixed-size image. The LinkedIn logo PNG should always be exported or downloaded at 2x resolution (retina) to stay sharp on high-density screens. The logo PNG LinkedIn files in the official press kit are provided at multiple resolutions for exactly this reason. For print, use EPS or export from SVG at the required DPI — never upscale a low-resolution PNG for a printed piece.
Understanding what 'free to download' truly means for a trademarked asset is the next layer most people overlook.
The LinkedIn logo is free to download — but that refers only to cost, not to rights. Cost-free access and rights-free usage are fundamentally different concepts in trademark law, and conflating them is how most accidental violations happen.
When you download the LinkedIn logo from LinkedIn's official press kit, you receive a cost-free file. You do not receive unlimited usage rights. The file is licensed under LinkedIn's trademark terms, which means your usage must comply with their Brand Policy — regardless of where or how you obtained the file. In practice, this means:
Free to download is not free to use however you want. The LinkedIn logo is a trademark, not a creative commons asset — the cost of the file is zero, but the rights are not unlimited. This distinction is what most people miss when they read "download for free."
Unofficial sources — Flaticon, Freepik, icons8, and similar platforms — often host LinkedIn logo files without LinkedIn's authorisation. Even when those platforms label the file as "free for commercial use," they cannot grant rights to a trademark they don't own. Downloading from those sources creates compliance exposure, not protection.
The transparent background version deserves its own walk-through because it's the format most commonly needed — and most commonly mishandled.
The LinkedIn logo transparent background PNG is the version you need any time the logo will sit on a background that isn't pure white. Without transparency, the logo comes with a white bounding box — which looks fine on a white background and immediately wrong on anything else.
To access the transparent PNG from LinkedIn's official source:
Warning: If the background appears white in your image viewer, the file is not truly transparent — this is a common error with unofficial downloads.
Approved background colors for the transparent PNG version are:
The LinkedIn white logo (white icon on dark background), the linkedin svg logo white, and the logo linkedin white variants are all part of the official press kit. Using these correctly — on approved dark backgrounds — is fully compliant. The most common error is placing the standard blue icon directly on a dark background, where it becomes visually muddy. Use the white variant instead.
With the right file in hand, the question becomes how to implement it correctly across different contexts.
Website footer social icons are the single most common use case for the LinkedIn logo — and one of the most consistently misimplemented. What works consistently across compliant, well-branded websites follows a simple pattern: use the official "in" bug icon, link it directly to your official LinkedIn page, respect the minimum size and clear space rules, and use the correct color variant for your background.
The LinkedIn logo for email signature is one of the highest-volume use cases — and one where the constraints are most specific. Email clients have inconsistent SVG support, which means PNG is the reliable format for email signature LinkedIn logo implementations. Recommended specifications:
When building a brand kit that includes the LinkedIn logo for use in presentations, case studies, or co-marketing materials, the rule is straightforward: always source from the official press kit, never adapt or recreate. For presentations (PowerPoint, Google Slides), SVG is ideal if the platform supports it; PNG at 2x resolution is the universal fallback. For printed materials — brochures, event backdrops, pitch decks intended for physical printing — use EPS or export from SVG at a minimum of 300 DPI at the intended print size.
What separates teams that consistently stay compliant from those that accumulate quiet violations is a single habit: maintaining a local copy of the official press kit assets, clearly labelled with the download date, and reviewing it annually against LinkedIn's current guidelines.
Even with the right files and good intentions, the same mistakes appear repeatedly. Here's what to watch for.
Teams that run into LinkedIn brand violations almost always make one of a small set of predictable errors. After seeing this across hundreds of website audits and design reviews, the pattern is remarkably consistent.
LinkedIn does enforce its trademark. A LinkedIn logo brand violation warning typically arrives as a formal cease-and-desist communication from LinkedIn's legal team or its representatives. The standard process: LinkedIn or an appointed legal partner identifies the violation, sends a written notice requiring the infringing use to be corrected or removed within a specified timeframe (typically 30 days), and follows up if no action is taken. In most cases, genuine infringers who act promptly — correcting the usage or removing the logo — avoid further escalation. Ignoring the notice is where situations escalate to formal legal action.
The simplest defence is never needing one. Use official files, follow the guidelines, and you're operating within the terms LinkedIn has publicly defined.
Even after passing this checklist, there's one more dimension worth understanding: what 'high resolution' and 'commercial use' actually mean in this context.
SVG is the definitive answer to any "high resolution" requirement. SVG (Scalable Vector Graphics) is a vector format — mathematically defined rather than pixel-based — which means it renders at perfect sharpness at any size, from a 16px favicon to a 3-meter conference banner. There is no such thing as a "low resolution SVG." If someone is asking for a "high resolution LinkedIn logo," the correct response is: use the official SVG.
For "commercial use" specifically: LinkedIn's trademark policy permits commercial use of the logo in limited, defined contexts — primarily as a social follow button or a reference to LinkedIn in editorial and partner content. It does not permit using the LinkedIn logo as part of a commercial product's branding, in paid advertising without approval, or in any context that suggests LinkedIn's commercial endorsement. The official LinkedIn logo for marketing materials falls under these same rules — using it in a pitch deck, a case study, or a co-branded white paper is generally fine under nominative fair use; using it in a paid ad campaign requires prior written approval from LinkedIn.
LinkedIn's official press kit includes assets suitable for large-format and print production. For any large-format print job, download the EPS version from the official press kit — it's the format print production workflows are built around — and always proof on-screen against the official hex values before approving final print files.
Knowing which specific asset to use in each context is the final practical skill this guide covers.
The choice between the "in" bug icon and the full LinkedIn wordmark comes down to context, available space, and the nature of your reference. Most compliance errors in this area come from using one where the other is correct — often without realising the distinction exists.
Use the "in" bug icon for:
Use the full LinkedIn wordmark for:
What separates top-performing brand-compliant implementations from average ones is the consistent application of this distinction. A company page that uses the wordmark as a tiny footer icon, or uses the bug icon in a press release without the company name anywhere nearby, is making a subtle but real error that trained eyes will notice immediately.
The linkedin in logo (the bug icon specifically) is the format most search queries are actually looking for when people search for the LinkedIn logo for websites, signatures, and UI elements. The full wordmark is the linkedin website logo in the sense of a masthead or brand identity reference. Both are the logo for linkedin — they're just different tools for different jobs.
What consistently separates compliant, professional LinkedIn logo usage from the kind that attracts brand violation notices is not access to obscure information — it's consistently applying the basics: official source, correct color, correct format, correct context. The teams that get it right aren't doing anything exotic. They're just not cutting corners on the fundamentals.
Adding a company logo in LinkedIn is done through your LinkedIn Company Page admin settings — not through your personal profile. Navigate to your Company Page, click "Edit page," and upload your logo in the "Logo image" field. LinkedIn recommends a 300 × 300 pixel PNG or JPG for the company logo, with a maximum file size of 8MB. The image is displayed as a square thumbnail across LinkedIn, so ensure your logo is centred and readable at small sizes.
To add a company logo on LinkedIn for the first time, you'll need Super Admin or Content Admin access to the page. If you're an employee trying to associate your personal profile with a company logo, that happens automatically when you link your work experience to a verified Company Page — LinkedIn pulls the company's logo from the page to display in your profile's experience section. If the logo isn't showing, it usually means the Company Page either doesn't exist yet or hasn't been properly set up with a logo image.
To put a company logo on LinkedIn and have it display correctly across all placements, follow these steps:
To add a logo to a LinkedIn company page for an existing company that an employee wants to claim, you'll first need to verify admin access through LinkedIn's company page claim process, which requires verifying your work email domain matches the company. If you're having trouble finding where the logo customisation lives, it's because LinkedIn periodically adjusts its admin UI — always look within "Edit page" for the media/branding section.
The LinkedIn symbol is the lowercase "in" displayed in white on a solid LinkedIn-blue square or rounded-square background — known officially as the "in" bug icon. It represents the "in" from "LinkedIn" and has become one of the most recognisable professional network symbols globally. The symbol is a condensed, scalable version of the full LinkedIn brand identity, designed for use in contexts where the full wordmark would be too large or visually heavy.
The LinkedIn logo is free to download but not free to use without restriction. LinkedIn's brand guidelines permit using the logo at no cost for specific purposes — linking to a LinkedIn profile or page, editorial references, and partner credits — but usage must comply with their trademark policy. You cannot modify the logo, use it in advertising without approval, or use it in ways that imply LinkedIn endorsement. Downloading it costs nothing; using it incorrectly still carries legal risk.
LinkedIn's logo is blue because blue communicates trust, professionalism, and reliability — qualities central to LinkedIn's brand positioning as the world's leading professional network. The specific shade (#0A66C2) was refined in LinkedIn's 2019 brand update to be more vivid and accessible than the previous blue (#0077B5), improving visibility on screens while maintaining the corporate credibility the color family is associated with. Blue is consistently the most-used color in corporate and professional brand identities globally, making it an instinctive choice for a B2B-oriented platform.
The official LinkedIn blue hex color is #0A66C2. The equivalent values are RGB(10, 102, 194) and approximately CMYK(95, 47, 0, 24) for print. This replaced the older #0077B5 in 2019. If you find hex values for LinkedIn blue on a third-party site that show #0077B5 or any variation, those are outdated — always use #0A66C2 for current compliant usage.
LinkedIn publishes its official brand assets and logo guidelines at brand.linkedin.com. The LinkedIn Brand Policy page contains the written usage rules, and the LinkedIn Press Kit (accessible via press.linkedin.com) contains downloadable logo files in SVG, PNG, and EPS formats. These are the only two legitimate sources — any other source is unofficial and potentially non-compliant.
To correctly display the LinkedIn logo: use only official files downloaded from LinkedIn's brand or press resources; use the correct hex color (#0A66C2); maintain the required clear space (equal to the height of the "in" icon on all sides); place the logo only on approved backgrounds (LinkedIn blue, white, or black); do not modify the shape, color, or proportions; and link it directly to the relevant LinkedIn profile or company page. Use the "in" bug icon for small UI elements and the full wordmark for editorial or press contexts.
Yes — using the LinkedIn "in" bug icon in an email signature is permitted and one of the most commonly approved use cases in LinkedIn's brand guidelines. Use the official PNG (transparent background, displayed at 20–24px) and link it to your LinkedIn profile. For business cards, the same icon is acceptable as a social reference, though given that business cards are printed, use the EPS version or export from SVG at 300 DPI or higher. Do not modify the icon or use it without a link reference to your actual profile.
The LinkedIn wordmark uses a custom proprietary typeface — it is not a commercially available font. LinkedIn's logo type is not reproducible using any off-the-shelf font, which is why you should never attempt to recreate the wordmark from scratch. The closest publicly available typefaces in the same humanist sans-serif category include Source Sans Pro and Myriad Pro, but neither is the LinkedIn font. Always use the official downloaded wordmark file rather than attempting to typeset it.
The LinkedIn Learning logo is a separate brand asset from the main LinkedIn logo. LinkedIn Learning is a distinct product (formerly Lynda.com) with its own visual identity, including a specific lockup that combines the LinkedIn "in" icon with the "Learning" wordmark. Using the main LinkedIn logo to represent LinkedIn Learning — or vice versa — is a brand guideline violation. If you're referencing LinkedIn Learning specifically, download the dedicated LinkedIn Learning logo assets from LinkedIn's press kit.