
Mailshake is a popular sales engagement platform that makes it easier to reach out to potential clients through cold emails and LinkedIn outreach. With its automation tools, you can efficiently connect with prospects, manage campaigns across multiple channels, and optimize your sales efforts without getting bogged down by manual tasks.
This review of Mailshake is based on my experience using the platform for 30 days. The goal is to provide practical insights into how well it performs in real-world B2B sales situations. I'll be discussing its key features, user-friendliness, email deliverability rates, and how it tackles common challenges such as email bounces and Gmail limits.
Cold emailing and LinkedIn outreach are still essential parts of modern B2B sales strategies. They allow you to directly contact decision-makers and build relationships on a larger scale. However, managing these channels manually can be time-consuming and prone to mistakes. That's where tools like Mailshake come in - they offer automated solutions while still allowing for personalization, helping you stay compliant and improve response rates.
In this review, I'll be covering the following key aspects:
By the end of this review, you'll have a clear understanding of whether Mailshake lives up to its promises as a comprehensive sales engagement platform. Additionally, knowing how to build a personal brand on LinkedIn in 2024 can greatly enhance your prospecting efforts on that platform.
Mailshake is a sales engagement platform designed to simplify and scale cold email outreach alongside multi-channel communication strategies. Its core focus lies in helping sales teams and marketers automate repetitive tasks, personalize contact at scale, and maintain consistent follow-ups, all within a unified system.
Mailshake enables multi-channel cadences by combining:
Integration with leading CRM platforms such as Salesforce, Pipedrive, and Hubspot further streamlines your workflow by syncing prospect data automatically. These connections ensure your pipeline stays updated while enabling richer segmentation for targeted campaigns.
This combination of automation tools, personalization features, AI assistance, and multi-channel capabilities positions Mailshake as a robust option for teams aiming to boost outbound sales efficiency without sacrificing quality or authenticity.
Getting started with Mailshake during the 30-day trial reveals an onboarding process designed to be straightforward, even for users new to sales engagement platforms. After signing up, you’re guided through connecting your email account—whether G-Suite, Microsoft Outlook, or a custom SMTP server. Mailshake clearly highlights important sending limits imposed by these providers, such as daily email caps for G-Suite and Microsoft accounts, helping you avoid deliverability issues from the outset.
The user interface centers around a clean dashboard that puts campaign creation and management front and center. The campaign builder is intuitive: drag-and-drop style with step-by-step prompts for adding recipients, writing email sequences, scheduling sends, and setting automated follow-ups.
The platform handles mass personalization without complicating the user experience. Even if you’re new to mail merge technology, each step is clearly explained within the UI.
You’ll notice some nuances related to sending limits tied to your email provider:
These alerts help maintain good sender reputation and reduce bounce rates.
The learning curve for mastering the dashboard and building campaigns is gentle thanks to clear labelling and well-organized menus. The left sidebar lists modules like Campaigns, Prospects, Reporting, and Settings. Each module opens into logically grouped sub-sections so you don’t feel overwhelmed.
Using mail merge effectively means preparing your prospect lists carefully beforehand (CSV imports supported). Once uploaded, you map column headers to merge tags in Mailshake’s system. This ensures your data aligns perfectly with personalization tokens in your emails.
The interface supports multi-channel outreach setup too — phone calls can be scheduled via the built-in dialer alongside email sequences. Social touches integrate primarily through LinkedIn outreach modules.
No need to worry about juggling multiple tools — Mailshake’s UI consolidates essential sales engagement actions into one platform while keeping complexity hidden behind clean workflows.
This balance between functionality and simplicity makes setting up campaigns accessible whether you're a solo entrepreneur or part of a larger sales team.
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Mailshake stands out in campaign management optimization by providing a simple yet powerful platform for creating and automating outreach sequences. During the 30-day trial, we found that creating campaigns was easy and intuitive. We were able to build multi-step sequences that included cold emails, follow-ups, and LinkedIn touches without any difficulties. The flexibility in scheduling automated follow-ups allowed us to customize the timing of our outreach based on how engaged our prospects were.
Here are some key features that make Mailshake's campaign management effective:
The platform's campaign flexibility supports personalization at scale with mail merge options incorporated into every step. This means that users can customize their messages for each recipient, making their outreach more effective.
However, there are some limitations when it comes to pausing or editing active campaigns. Once a sequence is running:
Mailshake's reporting and analytics dashboards provide valuable insights into each campaign's performance—open rates, click-throughs, reply rates, and bounce statistics are clearly displayed. These analytics help optimize future campaigns by identifying which messages resonate best or where prospects drop off.
Occasional campaign issues such as stuck sequences or delayed sends were rare but required contacting support for resolution. Despite minor hiccups, the combination of automation capabilities and comprehensive monitoring tools makes Mailshake a robust choice for managing complex outreach workflows efficiently.
Deliverability is critical in any cold email outreach, and Mailshake addresses it with several built-in safeguards and monitoring tools. During the 30-day trial, email deliverability rates remained consistent and within expected industry standards for cold campaigns, with bounce rates kept relatively low. This helped maintain a healthy sender reputation and minimized deliverability issues.
Mailshake's approach balances automation with control, helping you stay on top of email hygiene without labor-intensive manual checks. The system’s proactive measures against spam flags protect your sending domains while AI-driven features assist in refining outreach sequences.
This focus on deliverability complements the platform’s broader campaign management capabilities, ensuring your messages land in inboxes rather than getting lost or filtered out before prospects see them.
Assessing the lead database quality in Mailshake is crucial for effective prospecting and campaign success. Mailshake itself does not provide a built-in lead database like some competitors. Instead, you rely on importing your own contact lists or integrating external lead generation tools to fuel your outreach.
Mailshake focuses more on campaign execution than lead discovery. However, it offers features that help with prospecting workflow:
You will often pair Mailshake with dedicated lead generation tools:
Mailshake supports multichannel cadences but does not natively scrape or generate LinkedIn leads. Its strength lies in executing outreach once contacts are identified. Combining Mailshake with LinkedIn prospecting tools improves effectiveness when using LinkedIn InMail strategies or connection requests separately.
This approach keeps your prospecting pipeline flexible while leveraging Mailshake’s automation strengths for scalable outreach efforts.
Mailshake emphasizes seamless connectivity with popular CRM systems, making it a practical choice for sales teams looking to streamline workflows. The platform offers native integrations with major CRMs such as:
Enables syncing of contacts, leads, and campaign data directly between Salesforce and Mailshake. This integration supports automatic updating of lead statuses based on email engagement and simplifies reporting by consolidating outreach results within Salesforce dashboards.
Connects Hubspot’s marketing and sales tools with Mailshake campaigns, allowing users to import contact lists effortlessly and trigger personalized email sequences from within Hubspot. This tight connection enhances lead nurturing by combining Hubspot’s inbound capabilities with Mailshake’s outbound automation.
Offers bidirectional syncing of deal pipelines and contacts. Users can track email opens, clicks, and replies in Pipedrive while managing follow-ups through Mailshake’s scheduling features.
Beyond these direct CRM connectors, Mailshake provides extensive support for Zapier integrations, which expands its compatibility to hundreds of other apps. Through Zapier workflows, you can automate tasks such as:
This flexibility makes Mailshake adaptable to diverse tech stacks without requiring custom API development.
For those comparing tools or seeking a Mailshake alternative, some LinkedIn automation tools focus more heavily on social selling rather than deep CRM functionality. While platforms like SalesRobot or Expandi excel at LinkedIn prospecting automation, they don’t always match Mailshake's level of CRM integration or multi-channel cadence orchestration.
The combination of well-established CRM integrations and Zapier connectivity positions Mailshake as a versatile hub for sales engagement that fits naturally into existing customer relationship management ecosystems.
Mailshake offers three distinct pricing plans tailored to different stages and needs of your B2B sales funnel. Understanding the pricing plans comparison helps you choose the right package to maximize your email response rate and streamline humanized outreach.
Ideal for individuals or small teams just beginning with cold email campaigns. It focuses on core email outreach without advanced add-ons.
Designed for teams focused primarily on scaling their cold email efforts with more automation, personalization, and analytics.
The most comprehensive package targeting teams that want a full multichannel approach combining cold emails, calls, and LinkedIn touches.
Choosing between these pricing plans depends heavily on your outreach strategy — whether you need straightforward cold emails or a sophisticated multichannel cadence. The Starter plan suits lean budgets focusing purely on initiating contact. Email Outreach unlocks deeper personalization layers improving engagement quality. Sales Engagement merges multiple communication channels for a more holistic approach to B2B sales acceleration.
Each tier progressively boosts your ability to humanize outreach while automating tedious tasks — critical factors when working at scale in competitive markets where response rate improvements directly impact pipeline velocity.
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Evaluating the customer support experience is crucial when testing any sales engagement tool. During the 14-day free trial of Mailshake, the accessibility and responsiveness of their customer service stood out.
Key observations:
Comparing this to experiences reported in Expandi review or Cleverly vs SalesRobot discussions, Mailshake’s customer service aligns well with industry standards for responsiveness and helpfulness. Some competitors like Dripify vs SalesRobot or MeetAlfred vs SalesRobot emphasize automation in support but may lack the personalized touch Mailshake delivers.
Mailshake’s support strikes a balance between automation and human interaction, enhancing the onboarding process especially for users new to multi-channel outreach tools. This level of service can be decisive when choosing between platforms such as Waalaxy vs SalesRobot where customer support quality varies significantly.
When evaluating Mailshake, it’s important to consider how it stacks up against notable competitors in the sales engagement and LinkedIn automation space. Each tool offers unique strengths that cater to different outreach strategies and user needs.
SalesRobot focuses primarily on LinkedIn automation, excelling in managing LinkedIn messages and LinkedIn Search features. Its strength lies in automating connection requests, personalized follow-up messages, and improving the LinkedIn response rate for B2B outreach campaigns.
Expandi emphasizes safe, compliant LinkedIn automation combined with email outreach. It supports multichannel sequences but is often praised for its strong anti-ban measures that maintain account health while scaling campaigns.
cleverley stands out for its focus on cold email campaigns and lead nurturing automation. It provides robust tools for campaign creation, including follow-ups and analytics but offers less emphasis on LinkedIn integration compared to Mailshake.
lemlist is renowned for pushing the boundaries of multichannel outreach personalization, combining cold emails with social media touches including LinkedIn. Its AI-powered content generation enables hyper-personalized messaging that can boost engagement rates significantly.
Tool | Strengths | Focus Area | Integration & Personalization |
Mailshake | Balanced multichannel with dialer | Cold Email + LinkedIn + Calls | AI writer, CRM integrations, easy campaign mgmt |
SalesRobot | LinkedIn automation | LinkedIn Messages & Search | Strong targeting filters |
Expandi | Safe multichannel automation | LinkedIn + Email | Compliance-focused sequences |
cleverley | Cold email lead nurturing | Email campaigns | Deep email analytics |
lemlist | Hyper-personalized multichannel | Emails + Social Media | AI personalization, extensive A/B testing |
This competitors comparison analysis highlights where Mailshake fits in the landscape: a solid all-rounder with a good balance of cold email, LinkedIn outreach, and integration capabilities. If your priority leans toward advanced multichannel personalization or pure LinkedIn automation, lemlist or SalesRobot might offer more specialized features worth exploring further.
Mailshake is a powerful tool for sales professionals and marketers who heavily rely on cold email and LinkedIn outreach. If you want to combine automation with a personal touch, the platform's AI email generator improves email copywriting efficiency while keeping it genuine. Its features are perfect for users who want to reach out to many people without losing the relevance of their messages.
The balance between automation and customization Mailshake offers fits those prioritizing high deliverability and measurable engagement results in competitive sales environments.
If you found this Mailshake Review: We tried Mailshake for 30 days and here’s what we found helpful, consider exploring these resources to deepen your understanding and make the most of your sales outreach:
Taking these steps will help you leverage Mailshake effectively in your B2B sales strategy and maximize return on outreach efforts.
After using Mailshake extensively for 30 days, it’s clear that the platform offers an effective combination of automation, personalization, and multi-channel outreach designed for modern B2B teams. With intuitive workflows, strong deliverability controls, and seamless CRM integrations, Mailshake makes outbound prospecting more structured and scalable. While tools like SalesRobot, Expandi, Cleverly, and lemlist offer their own strengths, Mailshake stands out as a balanced and dependable solution for sales teams aiming to improve response rates and streamline outreach.
If you're looking for a system that enables smart follow-ups, customized sequences, and performance-focused analytics, Mailshake remains a reliable choice for consistent outbound results.
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To elevate your outbound strategy even more, HyperClapper brings additional power to your LinkedIn and email campaigns with features such as:
If you're aiming for higher engagement, improved deliverability, and faster conversions, HyperClapper offers the intelligence and automation needed to take your outreach to the next level.
Mailshake is a sales engagement platform designed to simplify cold email automation and multi-channel outreach. Its core features include automated follow-ups, campaign management, personalization options, and integration with various CRM systems.
Mailshake prioritizes deliverability by automatically flagging and removing bounced emails to maintain a healthy sender reputation. This ensures higher inbox placement rates for your cold email outreach campaigns.
Yes, Mailshake offers seamless integration with leading CRM platforms such as Salesforce, HubSpot, and Pipedrive, enabling syncing of contacts, leads, and campaign data for streamlined sales processes.
Mailshake provides three pricing plans: Starter Plan for individuals or small teams beginning cold outreach; Email Outreach Plan for teams focused on scaling cold email campaigns; and Sales Engagement Plan for comprehensive multi-channel sales engagement targeting larger teams.
Compared to competitors, Mailshake excels in structured multi-channel cadences blending email and phone outreach. While SalesRobot specializes in LinkedIn automation, Expandi focuses on safe LinkedIn outreach, cleverley emphasizes cold email nurturing, and lemlist offers advanced multichannel personalization.
Mailshake is ideal for sales professionals and marketing teams seeking a powerful tool to execute structured multi-channel cadences that blend cold emails with phone calls. It's well-suited for teams aiming to optimize campaign management, personalization, and integration with CRM systems.
If you are looking for a comprehensive solution that streamlines your sales engagement process and offers robust analytics to measure the effectiveness of your campaigns, Mailshake is definitely worth considering. Its user-friendly interface and extensive integration options make it a strong choice for teams of all sizes.