Did LinkedIn Pulse Just Die? Here's Everything You Should Know

LinkedIn Pulse was once a standout feature within the LinkedIn publishing platform, designed to empower professionals with a built-in tool for sharing long-form content. As a branded hub for thought leadership, LinkedIn Pulse helped users—from entrepreneurs to industry experts—broadcast their insights and build authority directly on the network.

LinkedIn remains a dominant professional content platform in 2025, central to how businesses and individuals communicate ideas, establish expertise, and engage with their audiences. The platform’s native publishing capabilities continue to evolve, shaping how you connect with your target market or network.

This article addresses a pressing question for many content creators and marketers: What exactly happened to LinkedIn Pulse as a distinct entity? You will learn everything you need to know about LinkedIn’s built-in publishing tool in 2025—covering its origins, transformation, and current state. Whether you’re curious about what is LinkedIn Pulse, seeking strategies for LinkedIn Pulse blog writing, or exploring LinkedIn for publishers today, this guide offers clear insights into the platform’s evolution.

The Rise and Fall of LinkedIn Pulse

To understand what LinkedIn Pulse means, we need to go back to when it started as a dedicated publishing platform within LinkedIn. Launched in 2013, LinkedIn Pulse was designed to serve as a long-form content hub where professionals could publish articles, share insights, and establish thought leadership beyond the constraints of short posts or status updates.

What is Pulse on LinkedIn?

Pulse offered users the ability to write extensive articles directly on LinkedIn, often referred to as LinkedIn Pulse articles. It functioned as a branded ecosystem within LinkedIn, promoting curated editorial content alongside user-generated posts. Many saw it as a blend between blogging platforms and social media, providing a space for deeper engagement with professional audiences.

Key aspects of what is Pulse LinkedIn included:

• Branded publishing experience: Articles were presented under the Pulse name with a distinct interface and editorial style.
• Content discovery: Featured stories appeared prominently on users' feeds and the Pulse app (later integrated into LinkedIn’s main app).
• Professional focus: Topics ranged from industry trends and career advice to entrepreneurship and technology.

How LinkedIn Pulse Functioned

LinkedIn Pulse operated not just as a publishing tool but also as a content distribution network. It allowed influencers, companies, and regular users to reach large audiences through algorithm-driven exposure. The platform emphasized quality long-form content that encouraged meaningful discussions among professionals.

Despite its initial success, challenges emerged:

• Maintaining two separate brands (LinkedIn and Pulse) created confusion.
• Users preferred an integrated experience without switching between apps or interfaces.
• The rise of native article publishing within LinkedIn’s core platform reduced the need for a standalone Pulse brand.

Timeline and Reasons Behind Phasing Out LinkedIn Pulse

By around 2017-2018, LinkedIn began phasing out the distinct Pulse branding. The shift aimed to simplify user experience by merging all publishing capabilities under one unified interface. This transition involved:

1. Discontinuing the separate Pulse app.
2. Integrating article creation directly into LinkedIn’s main site via the 'Write article' option.
3. Retaining most features that made Pulse popular but removing redundant branding elements.

Reasons driving this consolidation included:

• Streamlining content creation workflows.
• Enhancing discoverability through native feed algorithms.
• Aligning with broader strategic goals of making LinkedIn a comprehensive professional network rather than segmented services.

The phrase RIP LinkedIn Pulse reflects how many users nostalgically remember it as a unique platform but recognize its functionalities live on within native article publishing today.

Transition to Integrated Native Article Publishing on LinkedIn

Today, what once was known as Linkedin pulse has evolved into a seamless experience fully embedded in LinkedIn’s ecosystem. Writers no longer need to navigate separate apps or interfaces; instead, they access article publishing via their profile menu or feed options.

This integration offers several benefits:

• Unified analytics and engagement metrics alongside other post types.
• Consistent formatting tools aligned with LinkedIn’s design standards.
• Easier sharing and commenting within professional networks.

While the original branded LinkedIn Pulse articles have disappeared as a term, the concept persists through ongoing support for long-form content — now simply recognized as native articles on LinkedIn. This evolution marks both an end and a continuation of what Pulse started: empowering professionals to share ideas in depth on the world’s largest career-oriented social platform.

Current State of Article Publishing on LinkedIn (Post-Pulse)

The legacy of LinkedIn Pulse lives on through LinkedIn’s native article publishing interface. You now access this feature directly via the 'Write article' option on your LinkedIn homepage or profile. This integrated platform simplifies the process of sharing long-form content without the need for a separate Pulse brand or app.

How to Publish on LinkedIn Today

1. Navigate to your LinkedIn feed.
2. Click on 'Write article' beneath the post composer.
3. The editor opens in a clean, distraction-free environment tailored for professional storytelling.
4. Add a headline, rich text content, images, videos, and links.
5. Once ready, publish directly to your network or broader LinkedIn audience.

This streamlined approach makes it easier to focus on content creation rather than platform navigation.

Features Retained from the Pulse Era

• Rich media support remains robust, allowing images, embedded videos, and hyperlinks to enrich posts.
• The long-form format encourages in-depth professional insights similar to what Pulse originally offered.
• Articles are searchable and shareable across LinkedIn feeds and external search engines, helping extend reach.

Changes Compared to Pulse

• The distinct Pulse branding and standalone app have been retired. Now, publishing feels native and seamless within LinkedIn’s main ecosystem.
• The editor interface is less flashy but more intuitive and integrated with your personal or company profile analytics.
• Social engagement tools such as likes, comments, and shares are unified across all types of posts—including articles—providing consistent interaction metrics.
• Unlike the early Pulse days where content distribution was somewhat algorithmically curated under the Pulse banner, visibility depends more on your network strength, hashtag use, and post engagement.

What This Means for Your LinkedIn Pulse Strategy

If you were accustomed to strategies centered around how to write for LinkedIn Pulse or LinkedIn Pulse for marketing, adapting means shifting focus toward mastering the native article editor’s features. The fundamentals of compelling storytelling remain essential. However, maximizing impact now involves:

1. Crafting headlines that perform well in LinkedIn’s native search.
2. Structuring articles for readability within the simpler editor.
3. Leveraging hashtags and tagging to boost discoverability.

Understanding how to post on linkedin pulse translates into knowing how to effectively use the current article publishing framework. This LinkedIn Pulse guide evolution emphasizes integration over branding but keeps content creation at its core.

Comparing LinkedIn Pulse vs Current Native Article Publishing

The shift from Pulse on LinkedIn to the current native article publishing represents a significant change in branding, user experience, and functionality. Understanding these differences helps clarify what content creators can expect when navigating LinkedIn’s evolving publishing landscape in 2025.

Branding and Positioning

• LinkedIn Pulse: was marketed as a standalone branded platform within LinkedIn, emphasizing long-form content discovery through curated channels and editorial picks. It carried a distinct identity that encouraged thought leadership and professional storytelling.
• Native article publishing: is seamlessly integrated into the LinkedIn feed experience without separate branding. The emphasis is now on accessibility and fluidity, where articles are part of the broader LinkedIn ecosystem rather than a specialized space.

User Experience Differences

• With Pulse, writers accessed a dedicated dashboard tailored for article management, analytics focused on LinkedIn Pulse impressions and views, and tools aligned with news aggregation.
• Today’s interface uses the ‘Write article’ option embedded directly in your profile or feed. It offers a simplified editor that retains essential features such as rich text formatting, image embedding, and headline customization but lacks some of Pulse’s editorial flair or channel-based exposure.

Functionality: What Has Changed?

• Content Discovery: Pulse relied heavily on algorithmic curation plus editorial selections to boost visibility. Now, discoverability depends more on network reach, hashtags, and user engagement signals.
• Analytics: Although both systems provide insights, Pulse’s reporting centered around publication-wide metrics, whereas the current system provides granular data per article—views, likes, comments—but less emphasis on aggregated trends like LinkedIn insights publishing once offered.
• Newsletter vs Pulse: LinkedIn newsletters have emerged as an enhanced content tool offering subscription options and direct notifications—features not present in Pulse. This makes newsletters a powerful complement or alternative to traditional articles.

Advantages of the Current System

• Integrated workflow means you write, publish, and share within one environment without switching platforms.
• Easier for newcomers to start writing due to the streamlined interface.
• Direct sharing to connections increases immediate engagement potential compared to Pulse’s more passive discovery model.

Limitations Compared to Pulse

• Loss of distinct brand identity may reduce perceived prestige associated with being a ‘Pulse author.’
• Less editorial curation can make it harder for new voices to gain organic traction without active promotion.
• Reduced advanced analytics can limit strategic insights for content optimization.

The discussion about LinkedIn Pulse vs articles highlights how the platform evolved from a specialized publishing tool into an integrated feature that caters to broader professional content needs while sacrificing some unique characteristics of its predecessor. Writers interested in linkedin article writing today must adapt strategies accordingly to maximize reach beyond relying on legacy linkedin pulse views.

Maximizing Reach with Native LinkedIn Publishing in 2025

Without the distinct Pulse branding, maximizing your reach on LinkedIn requires a strategic approach tailored to the platform’s native article publishing environment. Understanding how to write articles on LinkedIn effectively can significantly boost your visibility and engagement.

Optimize for LinkedIn Pulse SEO

LinkedIn articles benefit from a specific SEO strategy different from traditional web content. To enhance discoverability:

• Use relevant keywords naturally throughout your article, especially in the headline and first 150 words. Keywords like linkedin pulse SEO, linkedin content strategy, and published articles on linkedin help align your content with search queries.
• Craft compelling headlines that include trending terms such as best linkedin pulse topics or trending linkedin pulse articles to attract clicks.
• Include hashtags strategically at the end of your article. Hashtags increase reach by categorizing content; mix broad (#LinkedIn) and niche (#B2BMarketing) tags.
• Add internal and external links where appropriate. Linking to other published articles on LinkedIn or reputable external sources builds credibility and keeps readers engaged longer.

Write Articles That Engage and Attract

LinkedIn’s algorithm rewards content that fosters interaction. Aim to:

1. Encourage comments and shares by ending articles with open-ended questions or calls for opinions.
2. Publish consistently but focus on quality over quantity. Regular posting signals to LinkedIn that you are an active content creator.
3. Leverage multimedia elements such as images, videos, or slides within articles to break up text and maintain reader interest.

Harness LinkedIn Content Strategy Insights

Analyze what works by tracking which published articles on LinkedIn receive the most views, likes, and comments. Identify patterns among best linkedin pulse topics for your audience—whether industry trends, how-to guides, or thought leadership pieces—and tailor your content accordingly.

Additional LinkedIn Pulse Tips

• Utilize the native editor’s formatting tools to improve readability with bullet points, bold text, and subheadings.
• Promote your articles beyond LinkedIn using email newsletters or other social media channels.
• Collaborate with other professionals for co-authored posts, expanding reach through combined networks.

Applying these targeted strategies will help you maximize linkedin pulse reach despite the absence of the original Pulse brand, ensuring your published articles on LinkedIn continue to gain traction in 2025.

Leveraging Collaborative Articles and Thought Leadership on LinkedIn

LinkedIn Pulse collaborative articles once allowed multiple contributors to share insights within a single post, fostering a diverse range of expertise. Today, while the distinct Pulse brand has faded, collaborative content opportunities remain accessible through LinkedIn’s native publishing features and complementary tools.

Collaborative Content Opportunities

You can invite colleagues, industry peers, or guest experts to co-create content in several ways:

• Co-authoring posts: While LinkedIn’s native article editor doesn’t directly support multi-author bylines, you can credit collaborators within the article body or tag them in comments and updates sharing the post.
• LinkedIn Groups and Communities: These spaces enable shared discussions that can be distilled into collaborative articles or series.
• Third-party tools and integrations: Platforms like Hyperclapper facilitate engagement pods where creators mutually boost each other’s content visibility—an indirect form of collaboration that amplifies reach.
• Cross-posting strategies: Working with others to publish complementary articles on each author’s profile can build a thematic narrative around your shared expertise.

Collaborative articles add value by combining different perspectives, increasing credibility, and expanding audience networks.

Building Authority Through Thought Leadership Posts

LinkedIn thought leadership articles are long-form posts designed to showcase your expertise, influence opinions, and spark meaningful conversations. Crafting effective thought leadership content involves:

• Depth and originality: Share unique insights, case studies, or forward-looking analyses relevant to your industry.
• Consistency: Regular posting of linkedin long-form posts positions you as a reliable source of professional knowledge.
• Engagement focus: Encourage dialogue by asking questions or inviting feedback within your linkedin creator articles.
• Authenticity: Use your genuine voice to connect with readers, making complex ideas accessible without jargon overload.

Thought leadership on LinkedIn extends beyond writing. It includes active participation in discussions, commenting thoughtfully on others’ posts, and leveraging multimedia elements like videos or infographics within your articles.

By combining collaborative approaches with strong thought leadership posts, you deepen professional relationships and elevate your personal brand on LinkedIn’s evolving publishing landscape.

Integrating AI Tools for Enhanced Engagement on LinkedIn

LinkedIn publishing in 2025 extends beyond writing articles. AI-powered engagement tools, such as Hyperclapper, have become essential complements to content publishing. These tools automate interactions on your posts, helping you maintain an active presence without spending hours manually replying to comments.

Hyperclapper specializes in generating AI-powered replies that mimic human conversation styles. This feature is crucial for preserving an authentic tone while scaling your engagement efforts. Unlike generic automated responses, Hyperclapper customizes replies based on your unique voice and the context of each comment, ensuring your audience feels genuinely heard.

Key benefits of using AI engagement tools like Hyperclapper include:

• Automated Comment Generation: Saves time by automatically replying to comments on your posts, boosting ongoing conversations.
• Maintaining Authenticity: AI-generated comments are crafted to align with your style and brand personality.
• Enhanced Post Visibility: Increased interaction signals LinkedIn’s algorithm to promote your posts more widely.
• Safety and Compliance: Hyperclapper operates entirely on cloud servers without browser extensions, reducing risks of LinkedIn bans or account restrictions.
• Scalable Posting Consistency: Schedule multiple posts per day alongside automated engagement to maintain steady content flow.

For professionals concerned about keeping their LinkedIn presence dynamic post-Pulse, integrating tools like Hyperclapper helps bridge the gap between publishing and meaningful audience connection. It simplifies managing linkedin engagement posts by automating replies in a way that feels natural rather than robotic.

“Hyperclapper transforms how creators interact with their network—delivering AI-powered replies that feel personal and prompt genuine conversations.”

This shift toward AI-enhanced engagement redefines how you maximize the impact of your LinkedIn articles and updates. While the Pulse branding may be gone, these cutting-edge tools keep professional voices vibrant and responsive across the platform.

Additionally, leveraging AI-driven prospecting practices can significantly enhance your networking efforts on LinkedIn. Furthermore, employing a LinkedIn data scraper can provide valuable B2B insights, making your outreach more targeted and effective.

Content Ideas and Best Practices for Publishing Articles in 2025

Selecting the best LinkedIn Pulse topics or article themes that resonate with your professional audience is crucial for engagement and visibility. Focus on content that provides value, insights, and actionable takeaways.

Popular Themes for LinkedIn Articles

• Industry Trends and Innovations: Share updates on emerging technologies, market shifts, or new methodologies relevant to your field.
• Career Development and Leadership: Offer advice on skill-building, leadership strategies, workplace dynamics, and personal growth.
• Case Studies and Success Stories: Demonstrate real-world applications through stories of projects, problem-solving, or business transformations.
• Thought Leadership and Opinion Pieces: Present unique perspectives or challenge conventional wisdom to spark discussion.
• How-To Guides and Tutorials: Break down complex processes into clear steps that help readers improve their professional skills.
• Diversity, Equity & Inclusion (DEI): Address important conversations around inclusivity in the workplace.

Trending LinkedIn Pulse articles often center on these themes because they align with professionals’ desire to stay informed and improve.

Generating Compelling LinkedIn Article Ideas

Creating relevant LinkedIn Pulse content ideas starts by understanding your audience’s interests:

1. Analyze Your Network’s Activity: Observe what posts get the most likes, comments, or shares within your connections. This reveals popular topics.
2. Use Keyword Research Tools: Search for terms like linkedin article topics or linkedin blog ideas using SEO tools to identify what professionals are searching for.
3. Follow Industry News and Reports: Stay updated with authoritative sources to spot emerging trends worth discussing.
4. Ask Your Audience Directly: Polls or questions on LinkedIn can provide direct input on what content your followers want.
5. Repurpose High-Performing Content: Update or expand existing posts into full articles to deepen engagement.

Creating articles based on these insights ensures your writing remains relevant and appealing. Avoid generic topics; instead dive into niche areas where you can offer expertise.

LinkedIn article ideas that tap into current challenges, showcase practical solutions, or share thoughtful analysis have a higher chance of standing out amid the crowded feed.

By focusing on strategic topic selection combined with authentic storytelling, you unlock the potential of native LinkedIn publishing to build authority and meaningful connections.

Monitoring Performance with Analytics and Feedback Tools

Measuring the impact of your LinkedIn articles is crucial for refining your content strategy. Since the era of LinkedIn Pulse analytics has evolved into integrated LinkedIn Insights Publishing, understanding how to navigate these tools enables you to make data-driven decisions.

Using Analytics Dashboards to Track Article Performance

LinkedIn provides a native analytics dashboard accessible directly from your post or article interface. This dashboard offers a snapshot of how your content is performing over time. Key components include:

• Views: The number of times your article has been seen by LinkedIn members.
• Unique Viewers: Counts distinct users, helping you understand reach beyond repeated views.
• Engagement Metrics: Includes likes, comments, and shares, all indicators of how well your content resonates.
• Demographics: Information about the industries, job titles, and locations of your readers.

Tracking these metrics helps identify which topics spark interest and which do not, guiding future content creation.

Interpreting Key Metrics: Views and Engagement Rates

A high number of views signals good visibility but does not guarantee engagement or influence. Focus on engagement rates — the ratio of interactions (likes, comments, shares) to total views — to gauge meaningful audience response.

• A low engagement rate may indicate that although many see the article, fewer find it compelling enough to interact with.
• Comments often provide qualitative feedback; analyzing their tone and content reveals audience sentiment and potential areas for dialogue.

Monitoring trends in these metrics over weeks or months reveals patterns in reader behavior. For example:

1. Articles published on specific days or times might receive consistently higher engagement.
2. Certain industries within your network may engage more actively, highlighting niche opportunities.

Leveraging Feedback for Continuous Improvement

Aside from quantitative data, direct feedback through comments or messages opens avenues for enhancing content relevance. Encouraging readers to share their opinions or questions can foster community interaction and deepen professional connections.

Understanding LinkedIn Pulse analytics legacy alongside current LinkedIn insights publishing tools equips you with a comprehensive approach to monitor article success effectively. This knowledge lets you tailor your content to meet evolving audience preferences while maximizing impact on the platform.

Future Outlook for Content Publishing on LinkedIn

LinkedIn content trends 2025 suggest an accelerating shift toward more dynamic, AI-integrated publishing experiences. The evolving LinkedIn blog platform will likely emphasize richer multimedia integration, real-time interaction, and personalized content delivery. This evolution moves beyond the static article formats of the past, including the era of LinkedIn Pulse.

Expect advancements such as:

• AI-driven content suggestions that help you identify trending topics tailored to your professional network.
• Enhanced collaborative publishing tools allowing multiple contributors to co-author posts seamlessly.
• Deeper analytics integration, providing granular insight into audience demographics, engagement patterns, and content performance over time.
• Native video and interactive media embedding becoming standard features within articles to increase engagement and information retention.

The RIP LinkedIn Pulse: Everything You Need to Know About LinkedIn’s Built-In Publishing Tool in 2025 narrative reflects a broader strategic move by LinkedIn to unify its content publishing under one integrated experience rather than maintaining separate branded platforms. This consolidation enables a more streamlined user interface and stronger alignment with LinkedIn’s core networking functions.

Preparing for ongoing changes in professional social media marketing means adapting your linkedin content publishing strategy continuously. Algorithms will prioritize relevance, authenticity, and value-added insights more heavily than ever before. Building authority through consistent thought leadership posts paired with smart use of AI tools like Hyperclapper will be key to maintaining visibility in increasingly crowded feeds.

Look for:

1. Greater emphasis on engagement quality over quantity, where meaningful conversations around your posts drive algorithmic boosts.
2. Integration of AI moderation and personalized comment generation to foster genuine interactions without sacrificing authenticity.
3. Expansion of branded communities with customizable features that support niche professional groups and influencer networks.

The linkedin blog platform’s future lies in blending technology and human insight to create content ecosystems that support both creators and audiences efficiently. Staying informed about linkedin content trends will ensure you leverage new features as they emerge while aligning your publishing efforts with evolving audience expectations.

Adapting your content strategy to LinkedIn’s evolving ecosystem is essential for maintaining and growing your professional presence. While the LinkedIn Pulse era has officially ended, the platform’s native article publishing continues to stand strong as a high-impact tool for thought leadership, visibility, and authority-building.

Key points to remember:

• LinkedIn’s shift away from Pulse highlights the importance of using the platform’s integrated publishing features.
• Native articles offer rich formatting, stronger SEO value, and direct access to your network and extended audience.
• Consistent publishing of LinkedIn personal branding articles significantly boosts credibility and industry presence.
• RIP LinkedIn Pulse: Everything You Need to Know About LinkedIn’s Built-In Publishing Tool in 2025 reinforces that while platforms evolve, the opportunity for meaningful engagement remains constant.

Start leveraging LinkedIn’s native article publishing today to strengthen your personal brand. Explore diverse content themes, experiment regularly, and keep an eye on analytics to refine your strategy. Use AI-powered tools to enhance your engagement and ensure your content reaches the right audience at the right time.

Features of HyperClapper for Enhanced LinkedIn Engagement

HyperClapper is a powerful AI-driven LinkedIn automation and content engagement tool designed to help you get maximum reach on your posts and articles. Here’s how it elevates your LinkedIn publishing strategy:

• AI-Powered Content Boosting: HyperClapper analyzes your articles and posts to automatically boost engagement by narrowing down the perfect timing and audience interaction patterns.
• Smart Engagement Pods: Helps your content gain traction faster through optimized, authentic engagement strategies—no spam, no bots, just meaningful visibility.
• Automated Scheduling & Consistency: Ensures your content stays consistent by scheduling posts at the best-performing time slots.
• Keyword & Hashtag Optimization: Suggests high-ranking keywords and trending hashtags to improve the discoverability of your LinkedIn articles.
• Personal Branding Enhancement: Tailors engagement to strengthen your profile visibility and establish thought leadership more effectively.
• Deep Analytics & Reporting: Provides detailed engagement insights, helping you track what works, refine your approach, and scale your LinkedIn growth effortlessly.

With HyperClapper integrated into your workflow, your LinkedIn articles and thought-leadership content can achieve significantly higher reach, stronger engagement, and sustained visibility—helping you stay ahead on LinkedIn in 2025 and beyond.

FAQs (Frequently Asked Questions)

What was LinkedIn Pulse and why did it phase out?

LinkedIn Pulse was a standout feature that allowed users to write and publish extensive articles within a dedicated platform. Around 2017-2018, LinkedIn began phasing out the distinct Pulse branding and standalone app, transitioning to an integrated native article publishing system to streamline content creation and sharing.

How does the current native article publishing on LinkedIn differ from LinkedIn Pulse?

The current native article publishing on LinkedIn integrates writing, publishing, and sharing directly within the LinkedIn feed without the distinct Pulse branding or standalone app. While rich media support remains robust, the user experience is more seamless but lacks the dedicated dashboard and algorithmic curation that Pulse offered.

What features from LinkedIn Pulse have been retained in today's LinkedIn publishing?

Features such as rich media support including images and embedded content remain robust in today's native LinkedIn publishing. The editor's formatting tools continue to enhance readability, allowing authors to create engaging long-form articles similar to those published during the Pulse era.

How can I maximize my reach with native LinkedIn article publishing in 2025?

To maximize reach, focus on creating engaging content that fosters interaction since LinkedIn's algorithm rewards such posts. Utilize SEO strategies tailored for LinkedIn articles, leverage analytics dashboards to monitor performance, and incorporate AI-driven tools like HyperClapper for automated engagement to enhance visibility and authority.

What are some effective content ideas and themes for LinkedIn articles in 2025?

Popular themes include industry trends and innovations, thought leadership insights, collaborative articles with peers or experts, and timely updates on emerging technologies. Generating compelling ideas involves understanding your audience's interests and aligning content with current professional topics that drive engagement.

How is AI enhancing content publishing and engagement on LinkedIn today?

AI tools like HyperClapper automate comment generation, saving time while boosting interaction rates. Additionally, AI-driven content suggestions help identify trending topics and optimize article relevance. These advancements support creators in producing impactful articles and maintaining active engagement within their networks.