Is Klenty the Best Sales Engagement Tool? Our 30-Day Review

Sales engagement tools have become essential in the world of B2B sales automation. They help sales teams streamline outreach, boost productivity, and maintain consistent communication with prospects. These tools automate repetitive tasks and enable personalized interactions, making them invaluable for businesses aiming to scale outbound sales efforts efficiently.

This article presents a Klenty review based on 30 days of hands-on testing. Klenty positions itself as a powerful sales engagement platform designed to simplify and optimize outbound sales workflows. The focus here is to evaluate Klenty’s effectiveness, usability, and how well it stacks up against other best sales engagement tools available today.

Key questions addressed:

• How does Klenty support multichannel outreach across email, LinkedIn, SMS, and calls?
• What features make it stand out in the crowded market of sales automation software?
• Is Klenty truly one of the best options for SMBs and B2B sales teams looking for reliable outbound sales tools?
• How intuitive is the platform for managing complex sales cadence software needs?

From this detailed Klenty review 2025, you will learn about its core functionalities, user experience during campaign setup and execution, pricing structure, pros and cons, as well as comparisons with notable competitors like SalesRobot. The article also explores CRM integrations and the role of AI-powered automation within or beyond Klenty.

One notable aspect of using Klenty is its ability to enhance multichannel outreach across various platforms such as email, LinkedIn (where users can boost their growth), SMS, and calls. This comprehensive evaluation aims to provide you with practical insights that can guide your decision on whether Klenty fits your sales team’s requirements.

What is Klenty?

Klenty is a specialized sales engagement tool designed to empower SMBs and B2B sales teams with efficient sales outreach automation. It operates as a comprehensive multichannel outreach software, enabling sales professionals to orchestrate personalized, automated sequences that span email, LinkedIn, SMS, and phone calls. This diversity in communication channels supports a more dynamic and adaptive approach to engaging prospects.

Key features of Klenty include:

• Automated outreach sequences: Build and schedule multi-step campaigns that nurture leads through customized touchpoints tailored to various buyer personas.
• Multichannel engagement: Combine emails, LinkedIn messages, SMS texts, and calls within a single workflow, maximizing reach without manual intervention.
• Seamless integration: Connect with popular CRM platforms like Salesforce and HubSpot for streamlined sales pipeline automation and precise lead management.

The role of multichannel campaigns in modern sales workflows cannot be overstated. Prospects today expect relevant interactions across their preferred platforms. Klenty’s ability to synchronize these channels helps increase response rates and accelerates deal progression. The platform's emphasis on sales productivity software features ensures teams can focus on selling rather than administrative tasks.

By combining automation with personalization, Klenty positions itself as an effective sales prospecting software that aligns with the demands of contemporary B2B sales environments.

Key Features of Klenty

Klenty features a robust set of tools designed to streamline and enhance your sales outreach efforts.

Highly Personalized Campaigns

This email sequencing tool excels at creating highly personalized campaigns that go beyond simply inserting a recipient’s name. You can customize variables such as industry, job title, and other specific data points to tailor emails, making your messages feel genuinely relevant and increasing the chances of engagement.

Waterfall Enrichment Technique

A standout element is Klenty’s Waterfall Enrichment technique. This powers the B2B contact database by continuously updating and verifying lead information, ensuring you have accurate and up-to-date data for your outreach. Reliable lead data is essential for successful campaigns, and this contact data enrichment tool reduces bounce rates and improves targeting precision.

Behavior-Triggered Playbooks

Behavior-triggered playbooks automate sequences based on how prospects interact with your emails or calls. For example, if a prospect opens an email but doesn’t reply, Klenty can automatically send a follow-up tailored to that behavior. This dynamic automation adjusts messaging in real-time, reducing manual intervention while keeping engagement timely and relevant.

Multichannel Campaign Capabilities

Multichannel campaign capabilities unify outreach across email, phone calls, LinkedIn, and SMS into a single workflow. The platform acts as a LinkedIn lead generation tool alongside traditional channels, allowing you to engage prospects wherever they are most active. You avoid juggling separate tools by managing all touchpoints from one interface.

Strong CRM Integration Tools

Strong CRM integration tools connect Klenty with popular platforms such as Salesforce, HubSpot, and Pipedrive. These integrations enable seamless lead syncing and automate many sales processes like task creation and status updates. Pipedrive automation within Klenty helps maintain clean pipelines by keeping data synchronized without manual entry.

Tracking and Analytics

Tracking and analytics provide comprehensive insights into your campaigns’ performance. You can monitor email opens, clicks, replies, and even team-level metrics to see which sequences generate the best results. Detailed reports help optimize your messaging strategy based on real engagement data.

Built-in Email Warmup Software

Another valuable feature is built-in email warmup software that gradually increases your sending volume to improve deliverability rates. This reduces the risk of emails landing in spam folders when launching new campaigns or using new domains.

In summary, Klenty combines super-personalized outreach with advanced automation tools and CRM integrations to create an efficient B2B lead generation software suite. Its multichannel approach supported by behavior-triggered playbooks sets it apart for teams looking to scale outbound prospecting with precision and ease.

Our Experience with Klenty

Testing Klenty for 30 days gave us hands-on insights into its real-world capabilities as a cold outreach tool, particularly focusing on cold email automation and email follow-up automation.

Setup and Integration

• Multi-inbox email setup was straightforward, allowing us to connect different email accounts seamlessly. This is crucial when managing outreach across multiple teams or sales reps.
• CRM integrations with Salesforce and HubSpot worked smoothly, enabling automatic syncing of leads and contacts without manual input.
• The platform’s interface guided us through connecting these systems without technical hiccups, which is a relief for users not deeply familiar with backend configurations.

Campaign Creation and Management

• Creating automated cold email campaigns felt intuitive thanks to Klenty’s sequencing tools. You can build complex sequences with multiple touchpoints in emails, calls, and social media.
• The drag-and-drop editor simplified arranging follow-ups based on recipient behavior — for example, sending a different message if an email was opened but unanswered.
• Email deliverability tools baked into the platform helped maintain inbox hygiene by identifying invalid emails before launch.

LinkedIn Automation Testing

• Klenty’s LinkedIn automation showed promise but didn't quite match the depth of features we saw in specialized tools like SalesRobot.
• It managed basic connection requests and message sequences well but lacked some advanced engagement options such as AI-powered comment replies or feed interactions found in competitors.
• For sales teams heavily reliant on LinkedIn outreach, supplementing Klenty with dedicated LinkedIn automation tools may be necessary.

Campaign Analytics and Playbook Adjustments

• Real-time monitoring of opens, clicks, replies, and bounce rates made it easy to track campaign success daily.
• Behavior-triggered playbooks allowed dynamic responses; for instance, automatically pausing sequences when prospects replied or scheduling call tasks after several unopened emails.
• These analytics enabled data-driven adjustments that improved engagement rates over the test period.

The total experience positioned Klenty as a robust platform for SMBs focused on multichannel cold outreach automation with solid CRM integration. Its multi-inbox setup capability stood out for teams juggling several accounts simultaneously. While LinkedIn automation is functional, it falls short against niche competitors—an important consideration depending on your sales strategy.

Pricing Plans & Value for Money Analysis

Klenty pricing plans offer structured options tailored to different sales team sizes and goals. The platform is billed annually, providing cost savings compared to monthly payments. You’ll find three main tiers:

1. Startup Plan – $50/month

• Designed for small teams or solo sales professionals.
• Includes core features such as automated email sequences, basic CRM integrations, and email tracking.
• Limits on the number of active contacts and campaigns, suitable for initial outreach efforts.

2. Growth Plan – $70/month

• Ideal for expanding teams needing more robust automation.
• Adds multichannel outreach capabilities including calls and LinkedIn touches.
• Enhanced analytics and team performance metrics.
• Increased limits on contacts and campaigns to support scaling sales workflows.

3. Pro Plan – $99/month

• Tailored for larger or highly active sales teams.
• Full access to advanced personalization features like super-personalized variables in outreach.
• Priority customer support and additional CRM integrations.
• Unlocks waterfall enrichment for better lead data accuracy.

Each tier reflects a balance between affordability and feature depth, enabling you to pick a plan aligned with your current sales automation needs. Small teams benefit from the Startup plan’s simplicity, while growing businesses gain efficiency through the Growth or Pro plans’ expanded capabilities.

Comparing Klenty pricing with other SaaS sales tools highlights its competitive positioning:

• SalesRobot offers LinkedIn automation with pricing starting around $49/month but lacks some multichannel integration that Klenty provides at similar price points.
• Platforms like Outreach.io and Reply.io generally come at higher price points ($100+ per user monthly), focusing on enterprise-level features that may be excessive for SMBs.

Klenty’s combination of automated sales workflows across channels, advanced personalization, and solid CRM integrations present good value for money. It supports building high converting sales tools without overwhelming smaller teams financially or operationally. This pricing structure makes Klenty accessible yet scalable as your pipeline grows.

Pros & Cons of Using Klenty for Sales Teams

When evaluating Klenty pros and cons, especially for outbound lead generation and B2B prospecting tools, several strengths and weaknesses stand out from real user feedback and hands-on experience.

Pros

• Strong Customer Support
• Users on platforms like Capterra and G2 consistently praise Klenty’s support team. Quick response times and helpful guidance make onboarding smoother and troubleshooting less stressful. This level of customer care is crucial in a sales engagement tool where downtime can directly impact outreach success.
• Robust Personalization Options
• Klenty goes beyond basic name variables, allowing you to customize outreach with details like industry, job title, or even specific pain points. This hyper-targeted approach increases open rates and replies by making each message feel tailored rather than generic.
• Comprehensive Multichannel Outreach
• Managing emails, LinkedIn touches, SMS, and calls within one platform helps you streamline your outbound prospecting efforts. Multichannel sequences ensure leads are engaged through their preferred communication channel without juggling multiple tools or manual follow-ups.

Cons

• User Interface Complexity
• New users often report a learning curve navigating Klenty’s interface. Features are powerful but layered, which can feel overwhelming at first. Some additional training or time investment is required to fully leverage automation workflows and sequencing options.
• Occasional Buggy Performance
• A few users mention sporadic bugs that disrupt campaign progress or analytics tracking. While not widespread enough to undermine the platform’s reliability, these hiccups can affect workflow efficiency during critical outreach campaigns.

For sales teams focused on outbound lead generation, weighing these pros and cons helps determine if Klenty fits their operational style. Its personalization strength and multichannel capabilities provide an edge in B2B prospecting tools, but patience with initial setup complexities is necessary to unlock its full potential.

Comparing Klenty vs SalesRobot for LinkedIn Automation

When evaluating Klenty vs SalesRobot specifically for LinkedIn automation, you’ll notice distinct strengths and differences tailored to diverse sales funnel automation needs.

Key LinkedIn Automation Features:

1. LinkedIn Sales Navigator Integration

Klenty offers integration with LinkedIn Sales Navigator primarily through email and multichannel outreach sequences, but its direct LinkedIn automation is limited.

SalesRobot specializes in LinkedIn automation, providing advanced syncing with Sales Navigator to automate connection requests, messaging, and profile scraping efficiently.

2. LinkedIn Scraping Tool Capabilities

SalesRobot includes robust scraping tools that extract targeted lead data directly from LinkedIn profiles, enriching your contact list automatically.

Klenty lacks native scraping features but relies on CRM integrations and imported data for lead enrichment.

3. Automation Workflow Customization

Klenty excels at orchestrating complex multichannel campaigns combining emails, calls, SMS alongside limited LinkedIn touches. Its workflows are visual and easy to adjust.

SalesRobot focuses on automating every step within LinkedIn — from sending personalized invites to follow-up messages — ensuring a smooth sales funnel inside the platform.

4. Compliance and Safety

Both tools emphasize compliance with LinkedIn policies; however, SalesRobot has developed specific safeguards around automated connection requests to minimize ban risks.

Klenty’s approach leans more on cautious multi-touch sequences rather than aggressive LinkedIn automation.

5. User Experience

Users report that Klenty’s interface suits those wanting a unified platform for outreach across several channels.

SalesRobot appeals more to users who prioritize deep LinkedIn automation with granular control over connection campaigns.

Summary of Differences

The choice between these two hinges on whether your sales engagement strategy centers primarily on LinkedIn automation or requires broader multichannel outreach capabilities. SalesRobot stands out as a dedicated LinkedIn automation software and scraper, while Klenty offers an integrated platform better suited for managing diverse sales funnel touchpoints.

Exploring Top Alternatives to Klenty in Sales Engagement Software

When considering Klenty alternatives, several platforms stand out for their robust features and specialized capabilities tailored to different sales team needs.

1. SalesRobot

Focuses heavily on LinkedIn automation alongside email outreach, blending AI-driven messaging with social selling tactics. Its strength lies in advanced LinkedIn engagement workflows, making it a powerful choice if social media integration is critical for your prospecting.

2. Outreach.io

A comprehensive sales engagement platform designed for larger teams and enterprises. Outreach.io excels in workflow automation and analytics, offering deeper customization of sequences across multiple channels. The platform supports complex sales processes with extensive CRM integrations and real-time performance data.

3. Reply.io

Combines multichannel outreach like Klenty but emphasizes ease of use and quick setup. Reply.io supports email, calls, LinkedIn, and SMS campaigns with built-in AI features such as email verification and automated follow-ups. It suits small to mid-sized teams seeking a balance between functionality and straightforward operation.

Each alternative presents distinct advantages depending on your sales team's size, focus channels, and desired level of automation complexity. Comparing these options against Klenty’s feature set helps identify the best fit based on your outreach strategy and workflow preferences.

Integrating Klenty with Popular CRMs for Seamless Workflows

CRM integration with Klenty is a crucial feature that enhances the efficiency of your sales process by syncing data automatically between platforms. This integration allows you to:

1. Centralize Lead Management

Automatically import and update leads from CRMs like Salesforce, HubSpot, and Pipedrive into Klenty. This eliminates manual data entry and reduces errors, ensuring your outreach campaigns target the most current prospects.

2. Maintain Pipeline Visibility

Sales teams gain real-time insights into where each lead stands within the sales funnel. Klenty reflects CRM updates instantly, allowing you to track engagement levels such as email opens, clicks, and replies alongside pipeline stages.

3. Automate Workflow Triggers

Actions in Klenty can trigger updates in your CRM, such as moving leads to different stages based on campaign interactions. This creates a smooth flow without needing constant manual intervention.

4. Enhance Data Accuracy

Klenty's two-way sync ensures that any updates made during outreach—whether notes, responses, or status changes—are reflected back in your CRM. This keeps both systems aligned and sales data reliable.

5. Simplify Team Collaboration

When integrated with a CRM, Klenty provides sales managers a comprehensive overview of individual reps’ activities and team performance metrics within one platform.

Leveraging CRM integration with Klenty transforms disconnected tools into a cohesive ecosystem. This supports better decision-making, faster response times, and ultimately increases conversion rates by keeping all sales-related information synchronized and accessible.

Enhancing Cold Outreach with AI & Automation Tools Within or Beyond Klenty

Artificial intelligence plays a crucial role in transforming cold outreach strategies, making platforms like Klenty stand out in the crowded sales engagement space. The AI sales engagement platform capabilities embedded in Klenty help you craft highly personalized emails that go beyond simple name and company insertion. These systems analyze lead data to tailor messaging that resonates with the recipient's industry, pain points, and role.

How AI & Automation Tools Enhance Cold Outreach

Here are some ways AI and automation tools enhance cold outreach:

1. Personalization at Scale: With AI, you can analyze large amounts of lead data to create personalized messages for each recipient. This goes beyond just inserting their name and company name into the email.
2. Intelligent Follow-ups: Automation features manage follow-ups intelligently, reducing manual effort and ensuring timely touches without sounding robotic. You no longer have to manually track who replied or who needs a reminder—Klenty’s sequencing engine automatically triggers next steps based on recipient behavior such as opens, clicks, or replies.
3. Efficient Scheduling: AI appointment setters automate scheduling conversations by proposing meeting times and syncing calendars, eliminating back-and-forth emails.
4. Optimized Outreach Timing: AI sales automation uses machine learning to predict the best times to reach out to your leads, ensuring that your messages are sent when they are most likely to be seen and responded to.

The Benefits of Combining AI & Automation in Cold Outreach

Combining AI personalization with automation significantly elevates your outbound sales game without overwhelming your team.

Here are some benefits of using this combination in your cold outreach strategy:

• Increased Efficiency: By automating repetitive tasks such as follow-ups and scheduling, your team can focus on more important activities like building relationships with prospects.
• Improved Response Rates: Personalized messages sent at the right time are more likely to grab the attention of your leads and elicit a response.
• Better Lead Nurturing: With automated reminders and follow-ups based on recipient behavior, you can nurture your leads more effectively than generic mass emailing.

The Klenty Review: We put it to the test for 30 days. Here’s what we think confirms that combining AI personalization with automation significantly elevates your outbound sales game without overwhelming your team.

Final Verdict on Using Klenty as Your Sales Engagement Tool

Determining is Klenty worth using? depends heavily on your specific sales environment and team structure. The platform shines brightest for certain user profiles:

Sales Managers at SMBs and Growing Teams

Klenty’s multichannel outreach and workflow automation allow sales managers to scale personalized campaigns without adding headcount. Features like waterfall enrichment and CRM integrations help maintain clean, actionable lead data. Managers benefit from the detailed analytics dashboard to monitor team performance and optimize sequences in real time.

Freelancers and Independent Sales Professionals

For freelancers, Klenty offers a cost-effective solution with its Startup plan that covers essential outreach needs. The ability to personalize outreach beyond basic variables allows independent sellers to stand out in crowded inboxes. However, some may find the UI complexity challenging initially but manageable after familiarization.

Marketing Teams Supporting Sales

Marketing teams aiming to align closely with sales can leverage Klenty’s automated sequences for nurturing leads through multiple channels, including LinkedIn and SMS. The platform helps ensure consistent messaging while enabling quick adjustments based on engagement data.

Less ideal candidates include very small teams or solo users who might find simpler tools sufficient or those requiring advanced LinkedIn automation features that competitors like SalesRobot execute more seamlessly.

Key considerations when deciding if Klenty fits your needs:

• Need for robust multichannel capabilities integrated into one platform
• Desire for deep personalization and accurate lead data enrichment
• Willingness to invest time upfront navigating a moderately complex interface

Sales teams prioritizing these aspects will find Klenty a powerful ally in driving outbound prospecting efficiently and effectively.

How to Get Started with Klenty Today – A Quick Setup Guide

Setting up your Klenty account and launching automated email campaigns is straightforward. Follow these steps to get started quickly and efficiently.

Step 1: Create Your Klenty Account

1. Visit the Klenty website and sign up using your work email address.
2. Choose the appropriate subscription plan based on your team size and sales needs.

Step 2: Connect Your Email Inbox

1. Navigate to the Settings tab, then select Email Accounts.
2. Connect your preferred email provider (Gmail, Outlook, or others supported).
3. Allow relevant permissions for Klenty to send emails and track engagement metrics seamlessly.

Step 3: Integrate Your CRM Platform

1. Go to Integrations in your dashboard.
2. Choose from Salesforce, HubSpot, Pipedrive, or other compatible CRMs.
3. Follow the authentication prompts to sync leads and contacts automatically between Klenty and your CRM system.

Step 4: Import Contacts or Leads

1. Upload lead lists via CSV or import directly from your connected CRM.
2. Use Klenty’s built-in B2B contact database enrichment features to validate and enrich prospect data before outreach.

Step 5: Create Automated Email Campaigns

1. Access the Campaigns section and click New Campaign.
2. Build sequences by adding multiple touchpoints—initial emails, follow-ups, calls, LinkedIn messages, or SMS if enabled.
3. Personalize each step using custom variables like recipient name, job title, company name, or industry for hyper-targeted messaging.

Step 6: Set Triggers and Automation Rules

Define behavior-based triggers such as opens, clicks, or replies that control when prospects move to the next sequence step or receive specific follow-ups.

Step 7: Launch and Monitor Campaigns

Start your campaign with a test batch first to ensure deliverability and message quality. Use Klenty’s analytics dashboard to track opens, clicks, replies, and overall team performance in real-time for ongoing optimization.

This stepwise approach simplifies how-to set up automated email campaigns in Klenty, helping you maximize outreach efficiency without technical headaches.

Is Klenty the Right Fit for Your Sales Team?

The best way to truly understand Klenty’s strengths and limitations as a sales engagement platform is to experience it firsthand. Before making a financial commitment, it’s recommended to explore Klenty’s demo or trial to see how well it performs within your actual sales environment. This allows you to evaluate core functionalities such as multichannel outreach, CRM integrations, and automated sales sequences based on your team’s workflow.

To make a well-informed decision, consider taking the following steps:

• Use Klenty’s trial period to launch and manage sample outreach campaigns
• Assess how seamlessly it integrates with CRMs like Salesforce or HubSpot
• Track email personalization, open rates, and reply rates to gauge effectiveness
• Test LinkedIn automation capabilities and compare them with competing tools

For unbiased insights and the latest user experiences, platforms like G2, GetApp, and Capterra provide verified reviews that highlight real-world performance, billing concerns, and usability updates.

Choosing the right B2B sales engagement software requires careful evaluation. This Klenty review is designed to share practical, hands-on insights to help you assess whether it aligns with your sales goals, team size, and outbound strategy. Taking the time to compare tools reduces risk and increases your chances of driving consistent, high-quality pipeline growth.

Looking Beyond Sales Outreach: How HyperClapper Boosts LinkedIn Engagement

While sales automation tools focus on outbound prospecting, organic LinkedIn engagement plays a critical role in building visibility, trust, and inbound opportunities. This is where HyperClapper complements your growth strategy by amplifying content reach and engagement.

Key Features of HyperClapper

• Target Audience Engagement
• Drive meaningful engagement by choosing exactly who interacts with your content based on location, SSI score, follower count, and industry, helping your posts reach the right audience.
• Auto AI Comments & Replies
• Boost organic reach with AI-generated comments and replies tailored to your LinkedIn post description—keeping conversations active without manual effort.
• Prior Engagement
• Automatically place your top 5 priority comments early on your posts to gain faster traction and improved visibility on social feeds.
• Company Pods
• Create private engagement pods with your team to amplify content reach organically—without spending heavily on social media ads.
• Post Outreach Campaigns
• Convert engagement into leads by reaching out directly to users who interacted with your post, increasing conversion rates from warm audiences.
• LinkedIn Feed Improver
• Enhance your LinkedIn feed by engaging with a high-quality, relevant audience using thoughtful and impactful comments.

By combining sales automation tools with engagement-driven platforms like HyperClapper, businesses can build stronger LinkedIn presence, increase organic reach, and turn content interactions into real growth opportunities.

FAQs (Frequently Asked Questions)

What is Klenty and how does it enhance sales engagement?

Klenty is a specialized sales engagement tool designed to empower sales teams with automated outreach sequences, highly personalized campaigns, multichannel campaign capabilities, and strong CRM integration. It streamlines the sales process by automating email sequencing, behavior-triggered playbooks, and providing comprehensive tracking and analytics.

What are the key features of Klenty that make it stand out?

Klenty offers several standout features including automated outreach sequences for multi-step campaigns, the Waterfall Enrichment technique for lead enrichment, behavior-triggered playbooks that automate actions based on prospect behavior, multichannel campaign capabilities integrating email and LinkedIn outreach, strong CRM integrations with platforms like Salesforce, built-in email warmup software to improve deliverability, and real-time tracking and analytics.

How does Klenty compare to other sales engagement tools like SalesRobot?

When comparing Klenty to SalesRobot for LinkedIn automation, Klenty excels in orchestrating complex multichannel campaigns with a user-friendly interface and strong CRM integration. SalesRobot focuses heavily on LinkedIn scraping tools and automation workflow customization. Both emphasize compliance with LinkedIn policies but differ in scope and user experience. Choosing between them depends on your specific sales outreach needs.

What pricing plans does Klenty offer and who are they best suited for?

Klenty offers three structured pricing plans: Startup Plan at $50/month ideal for small teams or solo professionals; Growth Plan at $70/month suited for expanding teams needing robust automation; and Pro Plan at $99/month tailored for larger or highly active sales teams requiring full feature access. These options provide flexibility depending on team size and sales activity level.

How does Klenty integrate with popular CRMs to improve workflow?

Klenty integrates seamlessly with popular CRM platforms such as Salesforce, enabling automatic import and update of leads, real-time pipeline visibility, workflow trigger automation (e.g., moving leads based on campaign actions), enhanced data accuracy through two-way sync, and simplified team collaboration by centralizing lead management within one platform.

Is Klenty suitable for cold outreach campaigns enhanced by AI and automation?

Yes, Klenty supports cold outreach campaigns enhanced by AI and automation tools. Combining AI personalization with automated sequences allows sales teams to send highly targeted messages at scale. Features such as behavior-triggered playbooks and built-in email warmup software further optimize deliverability and engagement rates, making Klenty a powerful tool for efficient cold outreach.